The Ian Fleming Collection by Sunspel

Sunspel have partnered with The Ian Fleming Estate to create an exclusive menswear range designed in homage to the eminent author, using the same rare cotton he was so fond of. Taking cues from his classic, understated style, the collection has a refined yet casual feel that would be as fitting on a sun-drenched terrace the Caribbean then as it would be today. Fleming was fascinated by this fine cotton. He loved to wear it, particularly at Goldeneye, his house in Jamaica.


A collection inspired by Bond author Ian Fleming was an obvious choice for Sunspel. Not only was he a fan of our fine cotton, he was also a man who was dedicated to detail who appreciated the importance of an elegant outfit – two things that Sunspel have always felt very strongly about. Crafted exclusively from Sunspel’s incredibly rare Sea Island Cotton fabric, the Ian Fleming Collection has a vintage sensibility with a contemporary twist, inspired by Fleming’s 50s style but updated with modern fits. The fine uniform texture, silky lustre, and great tensile strength of the cotton create clothes that are remarkably long lasting.

Grown and handpicked in the Caribbean, Sea Island cotton makes up only 0.0004% of the world’s cotton supplies and is coveted as one of the most luxurious materials in existence. Prized for its extra-long staple length, its fine texture and strength, silky lustre and extraordinary softness, this fabric has added an important element of luxury to Sunspel’s range since the beginning of the 20th century.

The Ian Fleming collection includes crisp shirts, soft fully-fashioned knitted Polo Shirts, jumpers and boxer shorts, all in a cool, restrained palette of white, navy, sky blue, grey and green.

Sunspel’s relationship with Fleming and his famous spy go further than just fabrics. When Academy Award-winning costume designer Lindy Hemming was asked to dress Daniel Craig as James Bond in the 2006’s Casino Royale, she went to Sunspel. Hemming took a Sunspel Polo Shirt which has been produced since the 50s and tailored it to suit her modern man of action. A new icon was born, the reimagined Riviera Polo Shirt has been made to Bond’s specifications ever since.


The collection is available at Sunspel stores and online at, as well as at international stockists including Fortnum & Mason, Printemps, and Holt Renfrew.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s