Why do we watch James Bond at Xmas?

The James Bond films have been a television favorite during the holiday season for as long as I have been alive. I can credit the inception of my fascination with the series directly to Spike TV’s 007 Days Of Christmas, which I would stay up watching all night before I was even a teenager. Yet, I’ve never really asked myself, how did this faux-tradition started?

2z70ghf

Initially it seems easily marketable to air the 24 films of the franchise during the time of the year all of the family gets together. There is more time to waste, and more people huddled around the 65″ curved 3D debt-inducing ‘experience’ that is a talkie-box. The children become distracted by the exciting action, the men enjoy all the lovely women, and their wives get fascinated about what is ton be with a real man.

The James Bond franchise became a cultural icon early in the 1960’s, but made its Worldwide television premiere on September 17th, 1972. Confusingly, ABC chose to broadcast not the first, but third film in the series, Goldfinger during it’s Sunday Night Programming. Unfortunately the network was notorious for censoring all of the films, often moving, editing, or even eliminating entire scenes and sequences in the interest of harsh censorship. Essentially, they were the Chinese North Korea (to be relevant) of television for a few decades. This proved disastrous to the reputation of the films when finally made available for home video entertainment systems. ABC continued to premiere the films during the months of September, October, and November, when viewership peaked. Eventually other networks were able to acquire the rights to the series, and it wasn’t until HBO’s premiere of Goldfinger in 1980 that a Bond film was shown on American television unedited.

bondm

Bond made his television premiere in Britain in 1975, where it was done right. The films were televised in order, starting with Dr. No on ITV (when there were only three stations to choose from). ITV purchased the television rights to the first six films for £850,000 in 1974, a record sum at the time. It was initially denounced by many fans of the films, as they imagined the series would lose its appeal displayed in such a casual manner. It turned out to actually further grow the fan base of the films, with marathons running to build hype for the upcoming installment. In fact, Roger Moore’s first Bond film Live And Let Die holds the record for most watched film of all time on UK Television at an audience of 23.5 million viewers when it premiered in 1980.

It is ITV who can be credited first with making the attachment of James Bond image-axdmarathons to the holiday season. The first four Roger Moore films were premiered on the channel the week of Christmas, and were instantly a hit with audiences. Realizing the success of this system, ABC and other channels soon followed with regular showings of the series during the last three months of the year. The eight most recent Bond releases since 1995 have hit theaters on dates in October, November, and December. With networks naturally wanting to run marathons of the Bond films around the release of the newest installment, they would also coincidentally run during the holiday season between Thanksgiving and Christmas. The two habits combined also make for a compelling marketing platform for home releases of the Bond films, as well as toys, collectors items, and other Bond franchise related items being hot commodities for holiday gifts.

1485988206595680688.jpg

As far as holiday content, the James Bond series doesn’t have too much to offer. On Her Majesty’s Secret Service is set during Christmas time and features the song Do You Know How Christmas Trees Are Grown?

The film also heavily features some impressive ski scenery, as do The Spy Who Loved Me, For Your Eyes Only, the opening sequence for A View To A Kill and The World Is Not Enough, which features the character Christmas Jones whose name, character, and the “actress” playing her all carry as a terrible running joke throughout the film.

James Bond: «I was wrong about you».

Christmas Jones: «Yeah? How so»

James Bond: «I thought Christmas only comes once a year.»

Luckily kids are usually too innocent to get that double-entendre. Other films to include a decent amount of snow scenery are GoldenEye and the laughable car-to-cello-chase in The Living Daylights.

Last year Epix was showing the series for the 24th and 25th, including the Everything Or Nothing documentary which I highly recommend.1048297772140903494

So when you and your family huddle around the television, quickly grow tired of the third showing of 24 Hours Of A Christmas Story, and switch to a Bond marathon, know that it is a tradition built on a combination of marketing, you and your family being home more to watch TV, coincidence, and very little actual Christmas content.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s